22 May
Toward Sustainable BrandingBrands are not tissue paper. They require purpose and a commitment to longevity.
21 May
Randomly AwesomeMy son schools me on the power of words.
17 May
EnterpriseFaced with harsh possibilities for the future, enterprise is just what the doctor ordered.
19 Apr
RelentlessJordan proves again and again that tenacity and optimism are the best recipe, especially when served with eggs and biscuits.
11 Apr
Extensions and Deep CuesMusic isn’t the only industry to enjoy “deep cuts.” Brands can be evaluated by consumers using surface and deep cues, and the difference might offer clues on the best way to structure your brand architecture.
09 Apr
Spring BreakJordan enjoys time away from school to practice her photographic skills, lament how brief the vacation is, and prepare for another round of chemo.
09 Apr
Pride and PrejudiceSometimes, the best way to cope and get what you want is to play the part.