Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Random Observations from Seattle
{sitting in the restaurant at the W Seattle}
One of the most annoying laughs I’ve ever heard. Tortoise shell glasses. Slicked back hair. A propensity to repeat what others say … and that laugh. A-heh-HEH-heh. A-heh-HEH-heh. Please kill me now.
There are far too many Van Dykes in this restaurant. Note to self: it looks pretentious. And evil.
Number one reason to love Seattle (and why I could live here): sweatshirt = smart dress.
Heh-HEH-heh is wearing a very thin yellow tie. I don’t why, but that makes me hate him more.
Ah! Poor beat-down bald guy at the end of the table, sitting 2 seats from heh-HEH-heh. He just stares off in the distance, shakes his head. Says nothing. I’m with him.
Heh-HEH-heh has a habit of stroking his greasy hair — that is, when he’s not whining about people who drink club soda.
He’s “not a sushi guy.” Reason enough to think he’s pure evil. “Why don’t you just eat Korean!” He actually said that.
Serious about the Van Dyke. A perfectly nice guy in the next booth is sporting one. He looks like he’s plotting to invade Poland.
Heh-HEH-heh is talking about the joy of Tur-Ducken. Hate him. Laugh is intolerable.
The company that sells acrylic tortoise-shell glasses is making a killing here.
“All of a sudden you’re eating sushi and scallops. When did YOU become SOPHISTICATED.” {heh-HEH-heh}
OK. He’s out of control. He squeaked, “Nooooo. THAT party was SO last season.” I will submit that he is a candidate to be ritualistically sacrificed.
Two insecure males in a 2-fer booth fidgeting for something to say. They keep looking at their menus. Both of them are trying to look very cool. They both wear various shades of gray. Each tries to mach up. {a-heh-HEH-heh, in the background} Irony: they’re sipping Chardonnay. Later, one of them will spoon some kind of sorbet from a martini glass. AWKWARD.
It’s not lost on me that I look equally lame scribbling these observations in my notebook.
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Tags: commentary, random