Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Quotas
It is now less than four days from launch time for me. I head to Ireland on Saturday. The objective is twofold: (1) start my next book — a novel, and (2) drink a lot of Guinness.
It won’t take much effort to do the latter. Many have asked how I plan to do the former. Going away to start a big writing project is one of my favorite exercises. I hole myself up in the morning and disallow myself the opportunity to go out and explore until I’ve met my daily writing quota. For this project, I aim to return to the states with no less than 12,000 words in the can. That means each day I will be writing an average of 2,000-2,500 words. I’ve also allowed myself one day to rewrite. Even if you don’t plan to visit a foreign country, the quota system is a great way to discipline yourself and make real progress on a big project.
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