Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Ireland - Day 4
I sit in a beautiful, open atrium overlooking a garden with tall trees lined with ivy. Inside, the walls are bedecked in mint green draperies and subtle colors that accentuate the view. Perrott’s restaurant, inside the Hayfield Manor Hotel, is a dreamy and delicious way to end a long day.
Sitting across from me is a family of five. The three boys all have rosy, high cheeks and brilliant blue eyes. The eldest, a boy of about Luc’s age, is celebrating a birthday and his parents have surprised him with tickets to a football game on Sunday. He is the envy of his brothers. Watching this unfold makes me homesick for my own family. But I am making great progress on my self-imposed writer’s hermitage. I churned out another 2,500 words today on the train ride from Dublin to Cork. It was a beautiful ride, and I plan to take in more of it on the return tomorrow. I have nearly two chapters complete of my book. Tomorrow, I shall finish up and make a good go at chapter 3.
Cork is said to be the origin of my ancestors. Somewhere in the county, the Callihans prospered and ultimately sent their children off to America in the 18th century. I often joke with my very proud uncles that our family has been in the US so long we no longer qualify as Irish–but those are fighting words, and the traces of the family are all over Cork. O’Callaghan’s Bakery, O’Callaghan’s Truck Service. The name appears again and again.
What I love about Cork is that it is a very Irish city. I’ve enjoyed my time in Dublin, but it’s fair to say that Dublin is an international city. If you close your eyes and listen anywhere in Dublin you’ll hear a cacophony of languages and dialects. It’s not as worldly as London, but it’s also not as Irish as Cork. Doing the same exercise here yields a wealth of Irish brogue.
After arriving, I made a very long walking tour through the Grand Parade, Oliver Plunkett Street, St. Patrick’s, and back to College Road. My hotel rests on the border of University College, Cork’s contribution to the Irish system and home to about 10,000 students. I walked slowly and stopped to take in a few galleries. Every so often I seated myself on a park bench and snapped photos of the scenery and passersby.
And when it was all done, I returned to the hotel, drank a few pints, and enjoyed a fabulous meal. Tomorrow it will be more touring of Cork and then a train ride back to Dublin for my grand finale in Ireland.
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