Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Returned Safe and Sound
I made it safely back to Los Angeles from Dublin yesterday. I returned home to a giant plume of smoke. The Sierra Madre wildfire is raging in the hills just behind our house, less than a mile away. About 200 homes have been evacuated. Helicopters and water planes began hitting the fire hard again at 6:30 this morning. There’s smoke and ash everywhere. We are all safe and probably far enough away that our home will not be affected, but I’ll keep everyone posted.
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