Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Dreaming of Ireland
There’s a saying about Ireland to the effect that everyone leaves it, but it never leaves them. A few days after my sojourn onto the green isle, I’m having withdrawal. It would be trite to call Ireland a “magical” place; haunting might be more accurate. Colleagues have asked me what I loved most about it. I struggled to express my thoughts. There wasn’t one thing. It was the whole that made it great.
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