Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Change of Course
Jordan Limelight
I traveled some 10,000 miles to start a novel — roaming through Ireland for inspiration. I was reluctant to write the story I knew I really had to tell. By some weird coincidence, I mentioned the neglected story to a few colleagues, and they went wild. I mentioned the story I’d been writing and they acted respectfully. So … I’m changing course. Can you guess the more exciting story?
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