Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Backlash A-Brewing
People are growing fatigued by brands. I don’t have any empirical data to prove this … just a hunch. Part of it is linked to my travels, where I find the same collection of retail stores in the heart of the city. Part of it is based on the feedback I hear in focus groups and client research. Brands have become ubiquitous, and as a result, people are feeling betrayed. The brands they invest in have not saved them in the hard times. I think I will do a survey to study this. In the meantime, tell me what you think.
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Tags: brands