Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.The New Little Lady in My Life
I confess. I’m in love with Sandy. She’s smart. She’s witty. She’s organized. And she just seems to have my every need in mind. I’m smitten. Who is this home-wrecking vixen? Well, she’s a virtual girl Friday. Check her out.
So here’s the short version of the story. I pushed the new iPhone firmware to my jalopy iPhone. Yes, I was one of the early adopters. It was so cool — until I realized it wouldn’t work with my work’s email system. For a year I carried two phones. My iPhone was an amusement — barely functional. But with the latest update, I finally have access to my work email and I started messing around with my sleek little Apple gadget all over. In my discovery process I found Sandy. What a find! You just tell Sandy what you want her to remind you or to remember for future reference. She files it away and brings it up on command. It’s the next best thing to having a personal assistant. Perhaps it’s better — Sandy doesn’t ask for days off or a raise.
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Tags: productivity, Technology