MRI Day We’re relieved. Though the radiologist has not delivered the report yet, Jordan’s oncologist has completed a preliminary review of the scans and reports that she is continuing to make progress. From his read, it appears her condition is stable, which is much better than we feared. Jordan’s persistent headaches, back aches and nausea worried [...] Related posts:Mellow 8am on a promising Saturday morning. The kids and I...Wish Day #1 Jordan and Luc lounge in the stretch limo provided...Media Silence Jordan rested well over the weekend. She's moving around the...
She heads to CHLA in about an hour for her quarterly MRI. I’ve never seen her this anxious before. She’s really worked herself up into a bundle of nerves. To top it off, she’s had a nasty headache since she awoke. When you add that to the mandatory fasting before anesthesia, you have an uncomfortable, [...] Related posts:Adventures in Inner Space She goes in for MRI today. She has a lot...Tired of Trying to be Positive If you were hoping to read a positive entry from...On Plan I've been on the road, but my nightly phone calls...
Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.
I’ve been at it again — serving as a pundit for the branding world. This time it was on the subject of the Olympics and sponsorship. After decades of evolution, many brands are still hoping for nirvanna simply by association, but there’s more to leveraging Olympic equity than paying a green’s fee.
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Tags: brands, olympics, sponsorship