In the midst of an animated conversation on the art of shopping, Jordan snacks on Trader Joes Spanakopita. Jordan sashays into the kitchen, swaggering from hip to hip as she often does. In fairness, her gait is partially out of her control. It’s the product of the way her body shifts her weight to compensate for [...]
Jordan in the parking lot of LAX, a few minutes before the whole trip was cancelled. She’s not happy. She was all set to make her very first trip alone. We booked her first class on a flight to Portland to spend the holidays with her aunts and uncles. At 4:45am this morning, all systems were [...]
Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.
I’ve been at it again — serving as a pundit for the branding world. This time it was on the subject of the Olympics and sponsorship. After decades of evolution, many brands are still hoping for nirvanna simply by association, but there’s more to leveraging Olympic equity than paying a green’s fee.
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Tags: brands, olympics, sponsorship