Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Genius! Sort of…
I’m a big Apple nerd and this post is about the new ‘Genius’ feature in the latest release of iTunes. As I fiddled with it more and more, I decided to scan the web and see what others are saying. The reviews are mostly positive. But a few reviewers discovered the same flaw I accidentally found.
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