At their best, brands tell stories. Sometimes it is overt, such as when they advertise, and sometimes it is subtle, such as when they cue a story already in your head with a brand interaction. Because stories are fundamental to the richness of our experiences, it’s no wonder that brand managers talk a lot about [...]
Too many brands and advertisers try to sell you on cultural norms — you should use our product because everyone else does. They try to pander to social paranoia. There’s nothing I love more than a brand that says, “maybe you’re not for us.” The new Miller High Life campaign achieves that goal. It takes [...]
Monthly Archives: October 2008