Wordle

There are no dull subjects. There are only dull writers.

H.L. Mencken

Jordan's Journey

Follow the tale of the girl I love madly, my daughter Jordan. Jordan's Journey is a blog dedicated to her unfolding battle with cancer. It's true that a journey of a thousand miles begins with a single step. Read how far she's come.

Attention Walmart Shoppers…
Wed, Dec 31st, 2008
In the midst of an animated conversation on the art of shopping, Jordan snacks on Trader Joes Spanakopita. Jordan sashays into the kitchen, swaggering from hip to hip as she often does. In fairness, her gait is partially out of her control. It’s the product of the way her body shifts her weight to compensate for [...]
Dejected Traveler
Tue, Dec 23rd, 2008
Jordan in the parking lot of LAX, a few minutes before the whole trip was cancelled. She’s not happy. She was all set to make her very first trip alone. We booked her first class on a flight to Portland to spend the holidays with her aunts and uncles. At 4:45am this morning, all systems were [...]

Brandlore

Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...

Legendary Brands

First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.

Mad Man's Creed

Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.

Random Flickr Photos

Wordle is a very cool web tool that helps you map text into clouds (the kind that transform a jumble of words into design patterns, not the kind that hover over the planet and sometimes rain). Pictured here is a wordle map of chapter 2 in my book, Legendary Brands. Word maps using tag clouds can be a very effective way to analyze the emphasis people place on brands and marketing campaigns.

Possibly Related Classroom Projects From DonorsChoose.org

Remembering is Like Living For all those who question the logic of emotional branding...

Related posts brought to you by Yet Another Related Posts Plugin.

Tags: legendary brands

This entry was posted on Saturday, November 15th, 2008 at 8:07 pm and is filed under Branding, Fodder, Marketing, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Jordan's Journey

Brandlore

Legendary Brands

Mad Man's Creed

Random Flickr Photos

Wordle

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