21 Feb
Brand marketers often fall prey to a massively faulty assumption. They assume that consumers are rational. But consumers don’t really behave that way. The irrational consumer is more than a hypothesis. It’s a well-researched reality.
14 Feb
Is a brand built on a position or is it built on a promise? Promise has become the word of choice in recent years. But I might suggest that the two words have different meanings, and should be applied at different times.
Monthly Archives: February 2009