About Larry

Laurence Vincent

Laurence Vincent writes and tinkers with global brands. He leads the strategy practice at the Los Angeles office of Siegel+Gale. His clients have included CBS, Coca-Cola, MasterCard, Microsoft, Qualcomm, Sony Playstation, Four Seasons, The Home Depot, and the National Football League. Prior to his work at Siegel+Gale, he led the Los Angeles office and entertainment marketing division of Octagon Worldwide.

Larry’s first book, Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, was released by Dearborn Trade Publishing in 2002. The book explores the narrative structure of consumer brands, the role of myth and the collective unconscious to influence brand touchpoints, and the ways in which consumers develop relationships with brands over time through the devices of storytelling. In 2007, he released Mad Man’s Creed, a poetry collection. He is currently at work on a novel due out in 2011.

Larry began his career managing and developing strategic brand alliances and partnerships for The Walt Disney Company. While at “the mouse” he looked after global brand building initiatives linked to new technologies. He holds an MBA from the Marshall School of Business at the University of Southern California. He also received his Bachelor’s degree from USC, where he attended the School of Cinema-Television.

He is most proud to be the husband of Jeanette Vincent, and to learn every day from the wisdom of his two children, Lucas and Jordan.