Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.About Larry
Larry Vincent is a writer and a marketer. He leads the strategy practice at the Los Angeles office of Siegel+Gale. He specializes in strategic brand management and development, branded corporate alliances, integrated marketing, and branded entertainment. His clients have included MasterCard Worldwide, Microsoft, Symantec, Freescale Semiconductor, Texas Instruments, the National Football League, the Smithsonian Institution, The Home Depot, and dozens of venture-financed, early stage technology companies. Prior to his work at Siegel+Gale, he led the Los Angeles office and entertainment marketing division of Octagon Worldwide. Before that, he was a senior partner and lead strategist at Cabana Group, a strategy agency specializing in media and entertainment.
Larry’s first book, Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, was released by Dearborn Trade Publishing in 2002. The book explores the narrative structure of consumer brands, the role of myth and the collective unconscious to influence brand touchpoints, and the ways in which consumers develop relationships with brands over time through the devices of storytelling. In 2007, he released Mad Man’s Creed, a poetry collection. He is currently at work on a novel due out in 2009.
Larry began his career managing and developing strategic brand alliances and partnerships for The Walt Disney Company. He spearheaded projects that leveraged Disney’s brand equity and integrated marketing power to launch initiatives with leading corporate partners such as AT&T, American Express, Coca-Cola, and Kodak. He also worked on global brand building initiatives linked to new technologies that spanned multiple Disney divisions. He holds an MBA from the Marshall School of Business at the University of Southern California. He also received his Bachelor’s degree from USC, where he attended the School of Cinema-Television.
He is most proud to be the husband of Jeanette Vincent, and to learn every day from the wisdom of his two children, Lucas and Jordan.