Backlash A-Brewing

People are growing fatigued by brands. I don’t have any empirical data to prove this … just a hunch. Part of it is linked to my travels, where I find the same collection of retail stores in the heart of the city. Part of it is based on the feedback I hear in focus groups and client research. Brands have become ubiquitous, and as a result, people are feeling betrayed. The brands they invest in have not saved them in the hard times. I think I will do a survey to study this. In the meantime, tell me what you think.

This entry was posted on Sunday, July 6th, 2008 at 8:49 pm. It is filed under Blog and tagged with brands. You can follow any responses to this entry through the RSS 2.0 feed.