Brandlore

I spent my week off working on Brandlore, my upcoming book. One of the chapters focuses on the links between brand identity and company behavior. Which companies do you think are best at matching their behavior to the tone and imager of their branded communications?

This entry was posted on Thursday, April 9th, 2009 at 10:13 am. It is filed under Blog and tagged with books, brandlore, Strategy. You can follow any responses to this entry through the RSS 2.0 feed.