Cinemax Antes Up

I scoured the web to find some examples, but the campaign is still too new. Check out the new Cinemax rebranding. In the high stakes world of premium cable, Cinemax has finally stepped up to the plate. It’s too early to tell whether or not their programming and scheduling will measure up, but the new brand campaign is clever and distinct.
In case you were wondering, they have not abandoned their late night platform. I’m not sure it fits with their new positioning, but it’s there, nonetheless.

This entry was posted on Saturday, September 27th, 2008 at 10:13 pm. It is filed under Blog and tagged with Branding Soapbox, brands, media, pop culture. You can follow any responses to this entry through the RSS 2.0 feed.