Musings about strategy and a life in brand narrative
Dreaming of Ireland
There’s a saying about Ireland to the effect that everyone leaves it, but it never leaves them. A few days after my sojourn onto the green isle, I’m having withdrawal. It would be trite to call Ireland a “magical” place; haunting might be more accurate. Colleagues have asked me what I loved most about it. I struggled to express my thoughts. There wasn’t one thing. It was the whole that made it great.