Musings about strategy and a life in brand narrative
Remembering is Like Living
For all those who question the logic of emotional branding campaigns, read this NY Times science article on recent research into the brain’s processing of memories. The study found that single brain cells became highly active when remembering recent experiences — these cells were equally as active when the actual experience occured, suggesting that remembering can be just like doing. For the brander, this is significant because it could mean that positively charged brand experiences can affect people even in recall.