Comments on: Storytelling Architecture http://www.laurencevincent.com/blog/storytelling-architecture/ Musings about strategy and a life in brand narrative Wed, 28 Apr 2010 06:57:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: E-Learning » Blog Archive » My Big, Fat Marketing-Storytelling Synthesis: 10 Observations, Part 1 http://www.laurencevincent.com/blog/storytelling-architecture/comment-page-1/#comment-131 E-Learning » Blog Archive » My Big, Fat Marketing-Storytelling Synthesis: 10 Observations, Part 1 Mon, 09 Nov 2009 15:53:15 +0000 http://www.laurencevincent.com/?p=120#comment-131 [...] architecture provides structural patterns that fit brands. Laurence Vincent describes structural patterns, such as the MasterCard "Priceless" campaign: The storytelling architecture relies upon [...] [...] architecture provides structural patterns that fit brands. Laurence Vincent describes structural patterns, such as the MasterCard “Priceless” campaign: The storytelling architecture relies upon [...]

]]> By: Kate Ferguson http://www.laurencevincent.com/blog/storytelling-architecture/comment-page-1/#comment-13 Kate Ferguson Fri, 17 Oct 2008 01:39:36 +0000 http://www.laurencevincent.com/?p=120#comment-13 ..love it! In my line of work, we are very much not overt in our priming. The problem with the western world is the lack of patience. Senior executives and managers want to cut to the chase and not tell the story. More so than not, it is imperative to make that connection; via storytelling, priming, cultural, genre, etc. The systematic approach - we also have new term for it - measures of effectiveness. Great blog! Kate Ferguson ..love it! In my line of work, we are very much not overt in our priming. The problem with the western world is the lack of patience. Senior executives and managers want to cut to the chase and not tell the story. More so than not, it is imperative to make that connection; via storytelling, priming, cultural, genre, etc. The systematic approach – we also have new term for it – measures of effectiveness. Great blog!
Kate Ferguson

]]> By: 4 Reasons Digital Matters to Your Brand « Hard Knox Life: A Brand Manager Blog by Dave Knox http://www.laurencevincent.com/blog/storytelling-architecture/comment-page-1/#comment-12 4 Reasons Digital Matters to Your Brand « Hard Knox Life: A Brand Manager Blog by Dave Knox Wed, 15 Oct 2008 12:16:26 +0000 http://www.laurencevincent.com/?p=120#comment-12 [...] a story around your brand: Marketing has always been about telling a story around your brand.  The creative challenge has always been doing so on a one page print ad or in a :30 TV spot.  [...] [...] a story around your brand: Marketing has always been about telling a story around your brand.  The creative challenge has always been doing so on a one page print ad or in a :30 TV spot.  [...]

]]> By: Matt Hanson http://www.laurencevincent.com/blog/storytelling-architecture/comment-page-1/#comment-11 Matt Hanson Sat, 11 Oct 2008 17:00:05 +0000 http://www.laurencevincent.com/?p=120#comment-11 Good writing. Keep up the good work. I just added your RSS feed my Google News Reader.. Matt Hanson Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

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