Comments for Laurence Vincent http://www.laurencevincent.com Branding misfit, sometime writer. Fri, 21 Nov 2008 02:45:54 +0000 http://wordpress.org/?v=2.6.3 Comment on Strategy is Storytelling by Howard http://www.laurencevincent.com/2007/05/27/strategy-is-storytelling/#comment-27 Howard Fri, 31 Oct 2008 16:13:38 +0000 http://www.laurencevincent.com/?p=23#comment-27 Just discovered your blog. I'm an enterprise architect (blank stares all around - usually cocktail parties are ok, cause I'm also a soccer Dad..). I'm finding more often that I'm using these techniques to communicate architecture strategy and roadmaps to execs who are focussed on execution and missing the story (lots of data, flows, activities, but no connective thread). Thanks for the insight. Just discovered your blog. I’m an enterprise architect (blank stares all around - usually cocktail parties are ok, cause I’m also a soccer Dad..). I’m finding more often that I’m using these techniques to communicate architecture strategy and roadmaps to execs who are focussed on execution and missing the story (lots of data, flows, activities, but no connective thread). Thanks for the insight.

]]> Comment on Storytelling Architecture by Kate Ferguson http://www.laurencevincent.com/2008/10/11/storytelling-architecture/#comment-13 Kate Ferguson Fri, 17 Oct 2008 01:39:36 +0000 http://www.laurencevincent.com/?p=120#comment-13 ..love it! In my line of work, we are very much not overt in our priming. The problem with the western world is the lack of patience. Senior executives and managers want to cut to the chase and not tell the story. More so than not, it is imperative to make that connection; via storytelling, priming, cultural, genre, etc. The systematic approach - we also have new term for it - measures of effectiveness. Great blog! Kate Ferguson ..love it! In my line of work, we are very much not overt in our priming. The problem with the western world is the lack of patience. Senior executives and managers want to cut to the chase and not tell the story. More so than not, it is imperative to make that connection; via storytelling, priming, cultural, genre, etc. The systematic approach - we also have new term for it - measures of effectiveness. Great blog!
Kate Ferguson

]]> Comment on Storytelling Architecture by 4 Reasons Digital Matters to Your Brand « Hard Knox Life: A Brand Manager Blog by Dave Knox http://www.laurencevincent.com/2008/10/11/storytelling-architecture/#comment-12 4 Reasons Digital Matters to Your Brand « Hard Knox Life: A Brand Manager Blog by Dave Knox Wed, 15 Oct 2008 12:16:26 +0000 http://www.laurencevincent.com/?p=120#comment-12 [...] a story around your brand: Marketing has always been about telling a story around your brand.  The creative challenge has always been doing so on a one page print ad or in a :30 TV spot.  [...] [...] a story around your brand: Marketing has always been about telling a story around your brand.  The creative challenge has always been doing so on a one page print ad or in a :30 TV spot.  [...]

]]> Comment on Storytelling Architecture by Matt Hanson http://www.laurencevincent.com/2008/10/11/storytelling-architecture/#comment-11 Matt Hanson Sat, 11 Oct 2008 17:00:05 +0000 http://www.laurencevincent.com/?p=120#comment-11 Good writing. Keep up the good work. I just added your RSS feed my Google News Reader.. Matt Hanson Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

]]> Comment on Passing the Breaking Point by Kyle http://www.laurencevincent.com/2008/09/17/passing-the-breaking-point/#comment-8 Kyle Wed, 17 Sep 2008 20:15:09 +0000 http://www.laurencevincent.com/?p=60#comment-8 Thank you for the wonderful words about BreakingPoint, we are certainly working very hard to implement a sense of community for our users and thus far it has been not only successful, but a lot of fun. Kyle Thank you for the wonderful words about BreakingPoint, we are certainly working very hard to implement a sense of community for our users and thus far it has been not only successful, but a lot of fun.

Kyle

]]> Comment on From Empowerment to Containment by Larry http://www.laurencevincent.com/2008/09/14/from-empowerment-to-containment/#comment-7 Larry Wed, 17 Sep 2008 14:19:59 +0000 http://www.laurencevincent.com/?p=46#comment-7 In an update to this story, take a look <a href="http://arstechnica.com/news.ars/post/20080915-apple-wants-to-tie-your-shoes-to-your-clothes-with-drm.html" rel="nofollow">at this post</a> In an update to this story, take a look at this post

]]> Comment on About Larry by marketinghawks.com Blog » Blog Archive » Use Marketing Checklists to Devastate Your Competition http://www.laurencevincent.com/about/#comment-6 marketinghawks.com Blog » Blog Archive » Use Marketing Checklists to Devastate Your Competition Fri, 23 May 2008 11:50:05 +0000 http://www.laurencevincent.com/?page_id=2#comment-6 [...] Under each section I have several pre-printed questions drawn from each of the people above, and space to fill in my thoughts. For example under Brand I have questions relating to Brand Essence (Scott Bedbury) and Story (Laurence Vincent). [...] [...] Under each section I have several pre-printed questions drawn from each of the people above, and space to fill in my thoughts. For example under Brand I have questions relating to Brand Essence (Scott Bedbury) and Story (Laurence Vincent). [...]

]]> Comment on What the heck happened? by Larry http://www.laurencevincent.com/2008/04/28/what-the-heck-happened/#comment-2 Larry Wed, 30 Apr 2008 02:15:38 +0000 http://www.laurencevincent.com/?p=3#comment-2 I am mostly back online. The Ireland posts are back up. It will take a few days more before I have the other legacy posts. I am mostly back online. The Ireland posts are back up. It will take a few days more before I have the other legacy posts.

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