Blast Off

The (maybe not so) latent nerd in me still gets fired up about NASA and the space program. These photos of a recent Discovery launch are a great insider’s look at how the orbiter is assembled, prepped and launched.

I’m fascinated by the NASA brand. It has such a rich narrative legacy, and yet in recent years, it seems to have lost some of its luster. The agency is still as vibrant and exciting as it was 20 years ago, but the brand system is falling apart. It’s time for some branding.

This entry was posted on Saturday, September 13th, 2008 at 4:19 pm. It is filed under Blog, Fodder and tagged with Branding Soapbox, brands, legendary brands, narrative, NASA. You can follow any responses to this entry through the RSS 2.0 feed.