Branding and the Olympics

I’ve been at it again — serving as a pundit for the branding world. This time it was on the subject of the Olympics and sponsorship. After decades of evolution, many brands are still hoping for nirvanna simply by association, but there’s more to leveraging Olympic equity than paying a green’s fee.

This entry was posted on Monday, August 18th, 2008 at 10:44 pm. It is filed under Blog, Fodder and tagged with brands, olympics, sponsorship. You can follow any responses to this entry through the RSS 2.0 feed.