Wordle

Wordle is a very cool web tool that helps you map text into clouds (the kind that transform a jumble of words into design patterns, not the kind that hover over the planet and sometimes rain). Pictured here is a wordle map of chapter 2 in my book, Legendary Brands. Word maps using tag clouds can be a very effective way to analyze the emphasis people place on brands and marketing campaigns.

This entry was posted on Saturday, November 15th, 2008 at 8:07 pm. It is filed under Blog, Fodder and tagged with legendary brands, tools, web, web 2.0. You can follow any responses to this entry through the RSS 2.0 feed.