http://www.laurencevincent.com Musings about strategy and a life in brand narrative Tue, 22 Jun 2010 14:30:24 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.laurencevincent.com/blog/brandlore/ http://www.laurencevincent.com/blog/brandlore/#comments Thu, 09 Apr 2009 17:13:35 +0000 Larry http://www.laurencevincent.com/?p=392 Brandlore is Larry's third book, due out at the end of 2009. It explores the myth and the promise of exceptional brands, and offers a practical strategy guide for the modern business manager.]]> I spent my week off working on Brandlore, my upcoming book. One of the chapters focuses on the links between brand identity and company behavior. Which companies do you think are best at matching their behavior to the tone and imager of their branded communications?

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