I’m a big Apple nerd and this post is about the new ‘Genius’ feature in the latest release of iTunes. As I fiddled with it more and more, I decided to scan the web and see what others are saying. The reviews are mostly positive. But a few reviewers discovered the same flaw I accidentally [...]
I spend a fair amount of time coaching clients on how to apply their brand voice. Brand voice is most often associated with a brand’s personality. It guides the tone and style of verbal and visual identity. It’s easiest to understand brand voice when reviewing copy. Sometimes, the way the brand chooses to express itself [...]
Tag: digital