Celebrating Cocktails
Monday, December 29th, 2008![]()
It’s no secret that I am a fan of the cocktail. Friends know they can count on me to join them for a cool Manhattan any day. If you’re a cocktail enthusiast as well, skip on over to The Internet Cocktail Database, the brainchild of Martin Doudoroff and Ted (Dr. Cocktail) Haigh. Unlike a lot of online cocktail sites, this is a repository for the serious imbiber. All of the recipes are validated in print, and have been researched by experts in the field. You won’t find a hack’s homegrown experiment here–just a treasure trove of recipes dating back to 1862 along with insights on ingredients and techniques. Haigh is better known to many enthusiasts as Dr. Cocktail. He is often quoted and sourced for his in-depth knowledge of perhaps the most American of indulgences. Ring in the new year right — have a good drink.
Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.
It was only a matter of time before the celebrity wave hit the bartending trade. Even in Los Angeles and Manhattan, few could probably tell you the name of the reigning celebrity mixologist. That hasn’t stopped pop culture cities across the continent from claiming barkeeps who promise the same sheen to drinking that celebrity chefs have cast on big food. There must be a Bravo show in the making (but I haven’t heard of it).