Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Inspired, Part II
Thursday, May 1st, 2008
The truest source of inspiration emanates from fonts we often overlook. Fifteen years ago today, I stood before a priest with a beautiful young woman who made me want to write and start a family and conquer the world (not necessarily in that order). It was one of the happiest days in my life. Today, she still inspires me — encourages me to do things I don’t have in me, allows me to do the things my wild stream of consciousness suggests, and welcomes me back with a smile that makes me feel home. Happy anniversary, Jeanette.
