http://www.laurencevincent.com Musings about strategy and a life in brand narrative Tue, 22 Jun 2010 14:30:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.laurencevincent.com/blog/cinemax-antes-up/ http://www.laurencevincent.com/blog/cinemax-antes-up/#comments Sun, 28 Sep 2008 05:13:38 +0000 Larry http://www.laurencevincent.com/?p=107 I scoured the web to find some examples, but the campaign is still too new. Check out the new Cinemax rebranding. In the high stakes world of premium cable, Cinemax has finally stepped up to the plate. It’s too early to tell whether or not their programming and scheduling will measure up, but the new brand campaign is clever and distinct.
In case you were wondering, they have not abandoned their late night platform. I’m not sure it fits with their new positioning, but it’s there, nonetheless.

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