Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Update: Sierra Madre Fire
Sunday, April 27th, 2008
The hot conditions and shifting winds spurred the Sierra Madre fire Sunday morning. By noon, we could see the flames cresting the west side of the hills. Helicopters pass over the house at an increasing rate, dropping retardant on the blaze then circling back into the pattern. Evacuations were ordered for homes to the west of Baldwin. We still don’t think our family will fall into an evacuation zone, but officials claim it may take 2-3 days to contain the fire, so we remain alert.