Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.To the relics!
Thursday, August 14th, 2008No. This is not a tribute to Zsa Zsa Gabor. But close. I went to a club in Manhattan today (which will remain nameless so that I don’t get hate mail) for a four-hour planning meeting. This place, embedded surreptitiously within the streets of America’s cultural capitol, is trapped in the 1950’s. Guests are required to wear proper attire. Men must wear ties (no, really — they will dress you in one, if you’re in a pinch). Jackets are required. If I didn’t know better, I’d swear you were required to be Republican, too. I dodged the question. But I did get into an elevator with a man in a seer sucker suit and saddle bucks. It was awesome! I felt like I walked into a time warp. It was funny … and just a bit terrifying.
I have no other point to this post.