http://www.laurencevincent.com Musings about strategy and a life in brand narrative Tue, 22 Jun 2010 14:30:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.laurencevincent.com/fodder/branding-and-the-olympics/ http://www.laurencevincent.com/fodder/branding-and-the-olympics/#comments Tue, 19 Aug 2008 05:44:53 +0000 Larry http://www.laurencevincent.com/?p=33 I’ve been at it again — serving as a pundit for the branding world. This time it was on the subject of the Olympics and sponsorship. After decades of evolution, many brands are still hoping for nirvanna simply by association, but there’s more to leveraging Olympic equity than paying a green’s fee.

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