Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Strategy is Storytelling
Sunday, May 27th, 2007Cocktail chatter is always a challenge for me because inevitably somebody will ask what I do. Explaining that I’m a strategist usually provokes an empty stare. It also sounds pretentious. I try to elaborate, but it never works and inevitably we choose a safe pop culture topic.
What is a strategist and what is strategy? There’s generally no consensus on the perfect definition of strategy, even from the gurus and pundits. Michael Porter will tell you that strategy is about choices–choosing upon a distinct set of activities that provide competitive advantage. Henry Mintzberg argues that strategy is about emerging patterns of decisions over time. The funny thing about strategy is that both perspectives are right and both somewhat miss the best part of strategy. Strategy is about storytelling. Story is strategy. (more…)