Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.5 Tips to Help You Write Better Stories
Monday, December 31st, 2007With the new year just hours away, it’s time to make a resolution to yourself to improve how you tell your story. I spend a lot of time on this site discussing brands and storytelling. Today we address the most important brand in your life: you.
Whether you’re writing a resume, an email to a colleague or a post to your blog, your goal should be to tell your story in each snippet of prose. Sadly, too many interesting people short-change themselves when they write. They miss the opportunity to convey their character and the essence of their story. Here are five simple things you can do to bring out your brand narrative. (more…)