http://www.laurencevincent.com Musings about strategy and a life in brand narrative Tue, 22 Jun 2010 14:30:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.laurencevincent.com/fodder/wordle/ http://www.laurencevincent.com/fodder/wordle/#comments Sun, 16 Nov 2008 03:07:43 +0000 Larry http://www.laurencevincent.com/?p=194 Wordle is a very cool web tool that helps you map text into clouds (the kind that transform a jumble of words into design patterns, not the kind that hover over the planet and sometimes rain). Pictured here is a wordle map of chapter 2 in my book, Legendary Brands. Word maps using tag clouds can be a very effective way to analyze the emphasis people place on brands and marketing campaigns.

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