Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.Irish Odyssey: Days 2 & 3
Tuesday, April 22nd, 2008
The view from my hotel window
I slept soundly Sunday night. All the time spent traveling and working my way up to a Dublin arrival took a toll and I crashed hard. But I’ve learned my lesson from past international travels, and kept myself up to the normal hour when I go to bed. Without an alarm, I woke up around 7am and felt ready to tackle the novel project. I surprised myself. I worried that I underestimated the time and discipline it takes to meet aggressive daily word quotas. Breakfast took forever quickly crept in to my designated writing time. But I still managed to bang out over 2,000 words before lunch and reserved the rest of the afternoon to tour Trinity College, Grafton Street and Temple Bar.
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