Listen Up!
Tuesday, November 25th, 2008
This Friday, StoryCorps encourages people to participate in the National Day of Listening. For all you aspiring storytellers, this is a wonderful way to explore living narrative. It’s a simple process of interviewing a friend or a loved one. StoryCorps provides a helpful guide on how to conduct your interview, with tips on structuring an interview guide and a handy tool to help you come up with questions. My daughter Jordan and I participated and posted an excerpt from our interview on her website.
Brandlore, Larry's newest book, is due out in 2009. Learn how to build a brand, sustain it, and elevate it to win the hearts and minds of key stakeholders. Stay tuned...
First published in 2002, Legendary Brands was Larry's first book and explores the narrative structure of some of the world's leading brands. Drawing upon cognitive psychology and the study of classic mythology, the book demonstrates that great brands succeed by tapping a universal story structure.
Mad Man's Creed is a collection of 33 poems about hope, loss and the curious promise of that which lies in the spaces in between. Written in a three-year span of life-changing experiences, this is a collection of random thoughts and narrative fun.

