I am a strategist, researcher, educator, writer, and podcast producer. I founded Conclusive, a research-driven consultancy that focuses on companies competing in the science, tech, and media industries. I am also a Professor of Marketing at the USC Marshall School of Business, where I educate and mentor the next generation of business leaders. One of my favorite roles there is serving as the Academic Director for Marshall’s Executive MBA program, working with senior executives as they prepare to take the next leadership leap. I’m also a proud member of the core faculty for the Full Time MBA program.

Before pursuing my bucket-list wish to become a full-time professor, I was the Chief Branding Officer at UTA, where I co-founded the agency’s award-winning Brand Studio and led teams of researchers, strategists and designers to create brands for clients such as Issa Rae, Seth Rogen, Sofía Vergara, Chris Pratt, Channing Tatum and Lauren Conrad, among others.

I have been working in marketing and branding for more than three decades, and have been fortunate to develop strategies for companies like Citrix, Disney, Illumina, MasterCard, Mattel, Microsoft, the NFL, Nikon, Qualcomm, and Sony Playstation.

I am a very proud supporter of childhood cancer fighters at Alex’s Lemonade Stand Foundation, and am grateful to serve as its board chair.