I created this limited series podcast to accompany my lectures for MKT 512 (Customer Insights & Analysis) during the COVID-19 pandemic. It focuses on the people every business must find and keep: customers. Each episode covers a different aspect of customer marketing, and features an interview with an industry leader for practical perspectives. Guests include Julie Rice (co-founder of SoulCycle), Kevin Hartman (Google), Beverly Jackson (Twitter), Sandeep Dube (Delta Air Lines), Melissa Hanna (CEO of Mahmee) and Christine Mauro (Salesforce).