This course in new product planning provides a condensed simulation of the key aspects of a typical new product development planning cycle. The course places particular emphasis on marketing management issues and activities that accompany phases commonly involved in conceiving, developing, testing and launching a new product, service, or other marketing innovation. It considers recent approaches in the field, including agile development and crowdsourcing, and revolves around a group project in which teams of students develop a new product plan that is then presented to real business leaders. It is a particularly relevant course for graduate students due to the frequency with which newly minted MBAs are assigned to work on new product development projects.